Minister Announces Export Success for Armstrong Medical in Brazil

Enterprise, Trade and Investment Minister Arlene Foster announced that Armstrong Medical in Coleraine has won its first business in Brazil.

24th May 2013

Enterprise, Trade and Investment Minister Arlene Foster announced that Armstrong Medical in Coleraine has won its first business in Brazil.

The Minister welcomed the company’s export success during a visit to Hospitalar International Fair and Forum in Sao Paulo, South America’s biggest exhibition for the healthcare industry.

The company has been assisted by Invest Northern Ireland to showcase its expertise in innovative products for anaesthesia, airway and respiratory management and critical care.

Minister Foster said:

This is a significant and immensely encouraging breakthrough for Armstrong Medical in one of the world’s dynamic markets. It’s also a market that the Northern Ireland Executive and Invest NI have identified as offering substantial business opportunities for our companies, both large and small.

This commitment to assist companies in Brazil is demonstrated by my participation in this mission and the earlier visits by my Executive colleagues Peter Robinson and Martin McGuinness. Invest NI, in addition, has organised a programme of trade development opportunities there including missions and participation in major sectoral exhibitions.

Armstrong Medical is now reaping the benefits of a strategic decision to focus on developing markets in South America, most notably Brazil, and is now positioned for faster growth there.

To help identify opportunities and potential partners in what is the biggest and among the most challenging markets in South America, the company exhibited at Hospitalar last year and subsequently began discussions leading to an agreement with a major distributor of healthcare products to hospitals and clinics in Rio de Janeiro which will provide a platform for growth throughout this huge nation.

the Minister added.

Roy Neill, Armstrong Medical’s Business Development Sales Manager, outlining the new business, said:

We began exploring the Brazilian market about three years ago. This research enabled us to identify opportunities for our products and to gain information about the steps we would have to take to enter the market.

Finding the right partner was essential because of the regulatory environment there. We needed an experienced and successful company to help us to obtain the necessary approvals and, of course, to secure business.

Taking part in Hospitalar last year led to the agreement with GF Labor in Rio to distribute our products. This company helped us to meet the regulatory requirements and to gain our first business there, a repeatable contract for our anaesthesia products. GF Labor has the extensive business network across Brazil that we were seeking for our product range and should prove to be an excellent partner.

Hospitalar Fair and Forum, now in its 20th year, is an ideal platform to showcase our products because it attracts around 100,000 professional visitors, primarily hospital directors and managers, nurses, doctors, distributors, entrepreneurs and international buyers. It’s also an exhibition during which significant orders are placed.

Established in 1984, Armstrong Medical began manufacturing its own range of products four years later. The company currently employs around 110 people and exports to 55 countries including the US, China and Europe. It recently signed an agreement with a distributor in Russia and is also targeting the Middle East for growth.

Hospitalar International Fair and Forum, from 21-24 May, showcases products, equipment, services and technology for hospitals, laboratories, pharmacies, clinics and medical offices.